A clearer view
of retail.

A heatmap makes the distribution of measured activity easier to see. It can highlight busy routes, quieter corners and areas worth investigating, and it helps you review layouts, signage and promotions.

First check the time period, coverage and scale. A warmer colour means more measured activity relative to the map’s scale; it does not by itself explain why people were there or how they felt.

Use the map to form a question, then test it against flow, dwell time and what the site team observed. For before-and-after comparisons, keep zones, measurement settings and periods comparable. Do not interpret a busy zone as proof of customer satisfaction or sales.

1. Do I need to know exactly what I want to measure? No. Tell us what you want to understand, and we choose the zones and camera views. If you only want the metrics, we deliver them.
2. Will my cameras work? Yes! We work with any standard protocol (RTSP / ONVIF) and NVR, sight lines, lighting and coverage on your asset.
3. How are the results validated? Opsivision’s counts are regularly compared with property counting systems. If you have one, we are happy to do the same with yours.
4. Who owns the data? You do. Opsivision processes it only to provide your service.